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soft stuff
for hard
people.

soft stuff
<span class="italic">for hard</span>
people.

The World’s Fairest Cashmere
(for the world's toughest people)

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We Pay It Forward

High-quality and affordable. By working directly with our herders, we are able to pay them substantially more and you pay less for the world's best cashmere.

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We Are Hands On

Responsible and cruelty-free. From hand combing to providing veterinary care, we promote ethical conditions for the animals behind our raw materials.


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We Make Clothes with a Conscience

We work to protect the planet through anti-desertification programs, local nonprofit work and supplier partnerships committed to ethical and environmental standards.


Wrestler wearing The Essential $75 Cashmere Sweater
GREEK GOD PAPADON
CHAMPION PRO WRESTLER
@greekgodpapadon

Greek God Papadon is a champion pro wrestler (yes for real) with a lot of notches on his belt, or is it championship belts in his closet? He holds the titles of Immortal Championship Wrestling Heavyweight Champion, Ronin Heavyweight Champion and Alpha Championship Wrestling World Heavyweight Champion! Yes he can bend you into a pretzel, but our resident tough teddy bear also loves puppies, comic books, and the feeling of soft cashmere on his biceps.

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The Essential $75 Cashmere Sweater Men's

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Skateboarder wearing the Cashmere Ribbed Cardigan
BRIANA KING
SKATEBOARDER & COMMUNITY ORGANIZER
@brianaking

Briana King is a killer athlete and b@da$$ founder of Display Only, which brings women and LGBTQ+ skaters together to build friendships and empower each other. Briana might have gotten expelled in high school and brushes off broken bones like lint from your favorite sweater, but don't let her tough exterior fool you. Like the NAADAM team, she's passionate about fostering an equitable, judgement free community. Oh yeah and she used to live on a farm taking care of baby goats (uber softness alert)!

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Cashmere Ribbed Cardigan

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Motorcyclists wearing the Cashmere Cable Turtleneck and the Cashmere Relaxed Ribbed Turtleneck
SANDRA "MA" FLEMING
SHEILA "SHE" HOLMES
MOTORCYCLE ACTIVISTS

Ma and She are part of a motorcycle club. They are real-life, hardcore bikers. We are talking leather, chains, boots and....cashmere! That's right, Ma and She know how to lean into their softer side. Their motorcycle club emphasizes safety, solidarity, support, and friendship through charitable and community building events. Motorcycles and friendships....we can't think of anything that makes us feel more soft and cuddly inside.

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Cashmere Cable Turtleneck

Cashmere Relaxed Ribbed Turtleneck

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