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Mongolia is experiencing one of its deadliest winters in history.
It’s called a “dzud”. And this one is worse than ever. Frozen grasslands, lack of food, and deadly temperatures (think -50 degrees) have left herding families fighting to survive. The livestock death toll has reached 6 million — a number that only continues to rise.
To us, it’s personal.
Over a decade ago, fate led our co-founders to the middle of the Mongolian Gobi Desert. Their hosts were a community of herders who welcomed the travelers into their homes — sharing traditions, livelihoods, and hospitality. It was this experience that led to the creation of NAADAM: a way to give back by sourcing cashmere directly from our herder friends at an equitable price.
Donating 10% of Proceeds from Every Original Cashmere Sweater
10% of Proceeds from Every Original Cashmere Sweater
Through April 7, we’re donating 10% of proceeds from every Original Cashmere Sweater to the SFA Disaster Relief Fund to aid Mongolian herders.
