Did you know?
There’s a lot that goes into all this softness.
01
Why is Mongolian cashmere the best in the world?
Lucky for us, we accidentally landed there over a decade ago and have had a direct connection to the world’s best cashmere ever since.
02
Is hand-combed cashmere cruelty free?
Cashmere comes from cashmere goats — and shearing can be very stressful to them. So our herders put in the extra effort to hand comb. It’s an ancient nomadic herding tradition that’s over 2,000 years old.
03
Why is Mongolian cashmere softer and more durable than other cashmere?
Mongolia is cold (like -40 degrees cold in the winter). To combat it, Mongolian goats naturally grow longer fur. It’s part of the reason our cashmere is extra soft and lasts a lifetime.
04
What is the difference between sustainable and organic cashmere?
Almost all cashmere sourced from Mongolia is organic, but not all of it is sustainable. We’re proud members of the Sustainable Fibre Alliance (SFA): an international organization that works across the entire cashmere supply chain to improve animal welfare, preserve grasslands, and secure herder livelihoods.
05
What are cashmere fibers made of and why are they so soft?
Cashmere fibers are some of the only fibers in the world that are hollow — making them naturally lightweight, breathable, and thermoregulating. When blended with other fibers, cashmere instantly makes any material lighter and softer.
06
Why does cashmere pill and how do you fix it?
Pilling is a natural occurrence in cashmere, but sweaters made from shorter fibers are prone to persistent pilling. Our longer, higher-quality fibers only pill once. Give 'em a shave and they're good as new!
