Skip To Main Content

Did you know?

Goats and herders in Mongolia
Goats and herders in Mongolia

There’s a lot that goes into all this softness.

Goats in Mongolia


The best cashmere comes from Mongolia

Lucky for us, we accidentally landed there over a decade ago and have had a direct connection to the world’s best cashmere ever since.

NAADAM founder holding cashmere


Old-school hand combing is the only cruelty free cashmere

Cashmere comes from cashmere goats — and shearing can be very stressful to them. So our herders put in the extra effort to hand comb. It’s an ancient nomadic herding tradition that’s over 2,000 years old.

Still life of cashmere sweaters


Long = stronger (and softer)

Mongolia is cold (like -40 degrees cold in the winter). To combat it, Mongolian goats naturally grow longer fur. It’s part of the reason our cashmere is extra soft and lasts a lifetime.

Herder in Mongolia


Organic shmorganic

Almost all cashmere sourced from Mongolia is organic, but not all of it is sustainable. We’re proud members of the Sustainable Fibre Alliance (SFA): an international organization that works across the entire cashmere supply chain to improve animal welfare, preserve grasslands, and secure herder livelihoods.

Goats in Mongolia


Anybody in there?

Cashmere fibers are some of the only fibers in the world that are hollow — making them naturally lightweight, breathable, and thermoregulating. When blended with other fibers, cashmere instantly makes any material lighter and softer.

Cashmere material close-up



Pilling is a natural occurrence in cashmere, but sweaters made from shorter fibers are prone to persistent pilling. Our longer, higher-quality fibers only pill once. Give 'em a shave and they're good as new!

Goats in Mongolia


Shop New

Shop New

Please Update your browser
Your browser seems to be out of date. You may need some updates before you can view our site.