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Goats in MongoliaGoats in Mongolia

We last longer.

Even though we’re soft.


We make heirloom-worthy styles that are soft AF and made to love — season after season. Plus, we cut out the middlemen so Mongolian herders are paid more and our quality knitwear costs you less.
Naadam founders in Mongolia Naadam founders in Mongolia

It all started in the
middle of nowhere.

The Gobi Desert, to be exact. When college friends Matthew Scanlan and Diederik Rijsemus accidentally found themselves living on a remote nomadic herding farm in the middle of Mongolia.

While there, they became friends
with the local herders.

And witnessed firsthand how traditional cashmere traders fixed prices and kept the profits. The duo realized that they could cut out the middlemen, pay their herder friends more, and sell luxury knitwear for less.

Mongolian herder Mongolian herder
Mongolian landscapeMongolian landscape

The True Story

Watch Our Video

High-Quality Staples That Are Really F*cking Soft

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