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Our Mission

NAADAM goes straight to the source of the world’s best cashmere, Mongolia’s Gobi Desert, and works directly with herders to bring you high-quality, sustainable and unbelievably soft knitwear at prices that are fair for them — and for you.

Our Story

NAADAM was founded in 2013 by Matthew Scanlan and Diederik Rijsemus. The college friends traveled to remote parts of the Mongolian Gobi Desert, became friends with the local herders and saw first-hand how traditional cashmere traders and brokers drive up prices and take the profits. By cutting out these middlemen, Matt and Diederik realized they could pay their herder friends more while selling premium-quality clothes for less.

Our Mission

Sustainable and ethical business practices have been a part of NAADAM since day 1. Check out our first annual Social and Environmental Impact Report here.

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The NAADAM Difference

01
We Pay It Forward

02
We Are Hands-On

03
We Make Cashmere With A Conscience

04
We're In It For The Long Haul

05
We Graze the Bar

06
We Take It Personally

07
We Pack Light

We Pay It Forward

By working directly with our herders, we are able to pay them substantially more and you pay less for the world's best cashmere.

We Are Hands-On

From hand combing to providing veterinary care, we promote ethical conditions for the animals behind our raw materials.

We Make Cashmere With A Conscience

We give back through nonprofit work with the Gobi Revival Fund and have set up a clean water source, a livestock insurance program and a park for the local community to gather, play and for other forms of commerce to thrive.

We're In It For The Long Haul

100% of our materials come from renewable or recycled sources. We use finer, longer cashmere fibers that create high quality products. They're made to last.

We Graze the Bar

Sometimes, goats bite off more than they can chew (don’t we all). Overgrazing is an environmental problem, so we’ve fenced off an area the size of Manhattan to prevent grasslands desertification. Over 10,000 goats get the food they need.

We Take It Personally

We know our partners. We only work with suppliers who meet our Code of Conduct standards, have documented labor and environmental certifications and pay workers fairly.

We Pack Light

We've shifted to more sustainable packaging solutions from 100% pre-consumer Forest Stewardship Council-certified recycled paper for inserts and hangtags to 100% recycled plastic with non-toxic chemicals that biodegrade faster for our mailers and bags.

Our Soft Scale
for Soft Stuff

SELECT A HAND FEEL

Soft

Very Soft

Silky Soft

Heavenly Soft

Softest Ever

Soft

The softer the better, amiright? With a luscious, luxurious hand-feel, this blend is durable but still gets cozier with every wear. In other words, things are only going to get more comfortable from here (and that’s always a good thing).

 OUR SOFT MATERIALS 
Select a material to learn more

Alpaca Wool Blend
Alpaca Wool Blend
In the textile industry, this blend falls under the category of "fancy yarn"—a special yarn that tends to highlight color or texture irregularities. We've partnered with one of the leading suppliers of fancy yarn (yes, that's a real thing that exists) that invests resources in an experienced research team and high-tech machinery to make a yarn that's a little more dressed up than the rest. This blend features Superfine Alpaca, making it incredibly warm and soft.
Recycled Polyester
Wool Blend
Recycled Polyester Wool Blend
We add a bit of stretch to our wool thanks to recycled polyester. The process starts with the pre-consumer polyester we find at our factories. We throw these scraps into a machine that breaks everything down into flakes. The flakes get melted and formed into polyester fiber, which is knitted together with wool to bring you a kick-ass NAADAM piece that also helps reduce plastic waste.

Very Soft

Guaranteed to be softer than anything else you already own, this blend is for people who like being cozy and comfortable (so, basically everyone). With a hand-feel that’s extra warm and fuzzy, don’t be surprised if you never want to take it off.

 OUR VERY SOFT MATERIALS 
Select a material to learn more

Cotton Cashmere
Cotton Cashmere
What if we told you that you could literally wear clouds? We wouldn't believe us either but trust us on this one. We've blended the softest cotton you can find with our finest Mongolian cashmere. The cotton's strength and firmness makes sure that everything stays ship shape with zero stretching-out while also feeling light and breathable. Turns out, 10% cashmere is all your cotton needs to feel like the ultimate luxury.
Café CottonCashmere
Café Cotton Cashmere
One of our most sustainable materials yet, our café cotton cashmere turns your morning coffee leftover grounds into super soft stuff. Combining recycled coffee grounds, cotton and cashmere together, this material is the first of its kind and took our team years to develop. The result? A sustainable mix of odor-controlling, moisture-wicking, UV-protecting blend with extra breathability and softness. This is not another bullshit fabric blend.
Wool Cashmere
Wool Cashmere
Making the best wool cashmere begins by combing Mongolian goats and shearing the highest-quality sheep wool. Once we collect enough fibers, we spin 'em together for the most superior blend of all time. It keeps you warm, but it's still gentle on your skin. Plus, wool fibers help create odor resistance while retaining heat. Now, that's some seriously hot stuff.
Recycled Cashmere
Recycled Cashmere
We're even better the second time. Our Global Recycled Standard (GRS) certified recycled cashmere comes from our factory's leftover yarn and fabric scraps. We sort everything by color, throw it all into a machine that breaks down the materials into raw fiber and then spins them with some of our new cashmere. We like to think it's the best of both worlds—by adding 30% new cashmere to the recycled stuff, we're able to make you products that are high-quality and soft.
Cotton Modal Viscose
Cotton Modal Viscose
Are you ready to relax? Blending cotton, viscose and modal with crushed TaiChi stones from Nepal, this material is super soft and crazy comfortable. With a light, cool feel guaranteed to keep you warm but never too hot, this special blend also features a unique tie dye pattern. Twisted and dipped to create a versatile range of hues, these psychedelic prints are the ultimate anti-fade favorites.

Silky Soft

Talk about living up to your name. This blend is for those who love buttery-soft cashmere but prefer to keep things lighter and more breathable. Remarkably silky with a smooth finish, this blend floats down the body like a cloud.

 OUR SILKY SOFT MATERIALS 
Select a material to learn more

Silk Cashmere
Silk Cashmere
To get the perfect silk and cashmere blend, we weave our pure Mongolian cashmere yarn with the finest silk filament from silkworms' cocoons. We partner with mills that don't feed silkworms leaves treated with pesticides. That way, we can be totally sure that our silk is 100% organic when making this silky-soft fabric.
100% Silk
100% Silk
We've partnered with experts in sustainable sericulture. In other words, we work with silkworm farmers who let nature take the lead in maintaining the farm's ecosystem. They invest in regenerative agriculture technology and plant mulberry trees to feed the silkworms. From silk reeling to color dyeing, our supplier is always looking for ways to eliminate chemicals and reduce wastage. To prove this, their facility received a Think Green Initiative Achievement Award from Intertek. You're getting top notch silk.

Heavenly Soft

Is that a halo we see? You bet it is. This is the ultimate, buttery soft cashmere that’s quite literally, out of this world. Don’t blame us if you start getting random compliments or receiving lingering pats on the back from strangers. Yeah, it’s that soft.

 OUR HEAVENLY SOFT MATERIALS 
Select a material to learn more

100% Mongolian Cashmere
100% Mongolian Cashmere
After hand brushing our goats in Mongolia, we collect the raw cashmere fibers. We take these fibers and delicately spin them together, creating a strong yarn. Once this yarn is woven together, the result is an extremely soft, sustainably made, Naadam cashmere gloves.
Ultra Fine Cashmere
Ultra Fine Cashmere
When we say fancy AF, we mean fancy AF. Our most luxurious material yet, our ultra fine collection is made of 16 gauge, 100% cashmere. Making this delicate cashmere right is really hard to do and has only been seen in the fanciest designer brands - until now. Finer and longer than typical cashmere, 16 gauge cashmere requires best-in-class machinery and extreme human supervision. It's so fancy in fact, it takes our craftspeople over 8 hours to knit together just two to three pieces. Incredibly lightweight, well-knit to prevent pilling, it's ultra fine and fancy AF.
Modal
Modal
Imagine a material so soft you barely know it's there. Introducing the effortlessly smooth, modal. Modal production starts with wood that gets turned into pulp. High-tech machinery processes this pulp into fiber then spins it into super soft fabric. Our modal fiber comes from Lenzing, who adheres to FSC and PEFC standards that certify sustainable forestry operations. They never source wood from primeval forests, the Amazon region, or the endangered rainforests. We use a small amount of spandex to give this material some added stretch.
Baby Llama Wool Blend
100% Luxe Cashmere
In the textile industry, this blend falls under the category of "fancy yarn"—a special yarn that tends to highlight color or texture irregularities. We've partnered with one of the leading suppliers of fancy yarn (yes, that's a real thing that exists) who invests resources in an experienced research team and high-tech machinery to make a yarn that's a little more dressed up than the rest. This blend features baby llama, adding a luxurious feel and extra insulation to your NAADAM piece.

Softest Ever

WARNING: It doesn’t get any softer than this. We used a proprietary yarn-spinning process that injects air into our knits to make them inexplicably cozy. Don’t believe us? Close your eyes, take a deep breath and imagine you’re cuddling with a baby goat. Got it? Yeah, we told you so.

 OUR SOFTEST EVER MATERIALS 
Select a material to learn more

100% Brushed Cashmere
100% Brushed Cashmere
Brushed cashmere comes from herders who hand brush our goats in Mongolia. Once the goat hair is spun into yarn, we loosen the stitching by using our eco friendly wash formula. This process makes a luxuriously soft and lightweight garment you never want to take off.