THE WORLD'S FAIREST CASHMERE
Watch our VideoOur Mission
NAADAM goes straight to the source of the world’s best cashmere, Mongolia’s Gobi Desert, and works directly with herders to bring you high-quality, sustainable and unbelievably soft knitwear at prices that are fair for them — and for you.
Our Story
NAADAM was founded in 2013 by Matthew Scanlan and Diederik Rijsemus. The college friends traveled to remote parts of the Mongolian Gobi Desert, became friends with the local herders and saw first-hand how traditional cashmere traders and brokers drive up prices and take the profits. By cutting out these middlemen, Matt and Diederik realized they could pay their herder friends more while selling premium-quality clothes for less.
What’s Next
Sustainable and ethical business practices have been a part of NAADAM since day 1. Check out our first annual Social and Environmental Impact Report.
The NAADAM Difference
We Pay It Forward
By working directly with our herders, we are able to pay them substantially more and you pay less for the world's best cashmere.
We Are Hands-On
From food to providing veterinary care, we promote ethical conditions for the animals behind our raw materials.
We Make Cashmere With A Conscience
We give back through nonprofit work with the Gobi Revival Fund and have set up a clean water source, a livestock insurance program and a park for the local community to gather, play and for other forms of commerce to thrive.
We're In It For The Long Haul
100% of our materials come from renewable or recycled sources. We use finer, longer cashmere fibers that create high quality products. They're made to last.
We Graze the Bar
Sometimes, goats bite off more than they can chew (don't we all). Overgrazing is an environmental problem, so we've fenced off an area the size of Manhattan to prevent grasslands desertification. Over 10,000 goats get the food they need.
We Take It Personally
We know our partners. We only work with suppliers who meet our Code of Conduct standards, have documented labor and environmental certifications and pay workers fairly.
We Pack Light
We've shifted to more sustainable packaging solutions from 100% pre-consumer Forest Stewardship Council- certified recycled paper for inserts and hangtags to 100% recycled plastic with non-toxic chemicals that biodegrade faster for our mailers and bags.
We Give Back
Naadam Bogd Fund is a Mongolian based NGO founded by Naadam and our local sourcing partners KhanBogd to support Nomadic herding communities. Through our non-profit work we fund the work of veterinarians and breeding specialists. By keeping our goats happy and healthy, we promote financial security and sustainability while preserving culture.
Our Soft Scale for Soft Stuff
Select a hand feel to learn more
Soft
The softer the better, amiright? With a luscious, luxurious hand-feel, this blend is durable but still gets cozier with every wear. In other words, things are only going to get more comfortable from here (and that’s always a good thing).
Our Soft Materials
Select to learn more

Alpaca Wool Blend
Alpaca Wool Blend
In the textile industry, this blend falls under the category of "fancy yarn"—a special yarn that tends to highlight color or texture irregularities. We've partnered with one of the leading suppliers of fancy yarn (yes, that's a real thing that exists) that invests resources in an experienced research team and high-tech machinery to make a yarn that's a little more dressed up than the rest. This blend features Superfine Alpaca, making it incredibly warm and soft.

Merino Cashmere
Merino Cashmere
Our wool cashmere woven material was designed specifically to bring softness and functionality to your feet. Instead of the conventional chemical ridden shoe base, we've partnered with Bloom™ to incorporate an algae based foam that was made with nature, not against it. It's a natural innovation that keeps your feet in heaven all day.

Recycled Polyester Wool Blend
Recycled Polyester Wool Blend
We add a bit of stretch to our wool thanks to recycled polyester. The process starts with the pre-consumer polyester we find at our factories. We throw these scraps into a machine that breaks everything down into flakes. The flakes get melted and formed into polyester fiber, which is knitted together with wool to bring you a kick-ass NAADAM piece that also helps reduce plastic waste.