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Privacy Policy

Last Updated: July 20, 2018


Welcome to Naadam Inc. ("Company", "we", "our", "us") Website Privacy Policy!

Company respects your privacy and is committed to protecting your information. The Privacy Policy below discloses our practices regarding information collection and usage solely for the Website located at (collectively, the "Website"). This Privacy Policy does not apply to any other websites, apps, or services provided by us, or by our affiliates or clients, unless it appears on the same domain.

This Privacy Policy aims to give you information on how we collect and process your information through your use of this Website, including any data you may provide through this Website or when you contact us using the contact information below. It is important that you read this Privacy Policy together with any other privacy notive or fair processing notice we may provide on specific occasions when we are collecting or processing information about you so that you are fully aware of how and why we are using your data. 

This privacy Policy is provided in a layered format so you can click through to the specific topics below.

What Information We Collect
How Information Is Collected
How Information Is Used And Shared
Third-Party Links And Social Networking Services
Data Security
Data Retention
Additional EU Disclosures
Opt Out
Data Relating To Children
Cross Border Transfers
California Privacy
Updates to this Privacy Policy
Contact Us


Your provision of your Personal Information to us is completely voluntary, "Personal Information" is information that can specifically identify you. We do not collect Personal Information unless you submit or provide that information to us. Categories of Personal Information we may collect include: 

  • Identity Data, which includes name or other similar online identifiers.
  • Contact Data, which includes address (including shipping address), email address and telephone numbers. 

Additionally, we may also collect certain other types of information that, along with Identity Data and Contact Data, may be considered and specifically named "Personal Data" in certain jurisdictions, including the European Union ("EU"), such as: 

  • Financial Data, which includes credit card, debit card, or other payment details.
  • Transaction Data, which includes details about your order history and payments to and from you.
  • Technical Data, which includes internet protocol (IP) address, location data, your login data, and device and browser information. 
  • Profile Data, which includes information about how you use our Website, including relevant behavioral information.
  • Marketing and Communications Data, which includes your preferences in receiving marketing from us.



We use different methods to collect data from and about you including through:

Direct interactions: You may give us your information by signing up to our online newsletter and/or providing your contact information for other promotional materials, purchasing a product on our Website, registering an account on our Website, providing information in a survey or sweepstakes or contacting us. This includes information your provide with you:

  • create an account on our Website;
  • subscribe to our services, newsletter, catalogs, brochures, or other publications, register for a survey or sweepstakes or sign up for SMS text messages;
  • request marketing to be sent to you;
  • purchase a product on the Website; or
  • give us feedback.

Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data and Usage Data about your Website interactions. Some of the ways in which we or our Website may collect are further described below:

  • Cookies and other technologies: The Website may use cookies, a type of technology that installs a small amount of information on a Website user's computer or other device to permit a Website to, for example, recognize future visits using that computer or device. The Website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other anonymous identifiers) top gather information about you, such as IP addresses and location data, to customize your visit, to enable us to enhance our service, or for other purposes. We use the following cookies and similar technologies:
 Cookie Duration / Type Purpose More Information
__lc.visitor_id.<unique-identifier> 3 years / First Party This cookie will allow Live Chat to recognize a returning visitor to the website.
lc_window_state Session / First Party The cookie will allow Live Chat to recognize window state for returning visitor to the Website.
__sharethis_cookie_test__ Session / First Party Set as part of the ShareThis service. n/a
_ga 2 years / First Party Used to distinguish users.
_gid 24 hours / First Party Used to distinguish users.
_gat 1 minute / First Party Used to throttle request rate.
AMP_TOKEN 30 sec - 1 year / First Party Contains token that can be used to retrieve a client ID from AMP Client ID Service.
_gac_<property-id> 90 days / First Party Contains campaign related information for the user.
_privy_<unique-identifier> 1 year / First Party Help provide additional functionality to Privy Services and help analyze the Services usage more accurately.
_privy_a 10 year / First Party Help provide additional functionality to Privy Services and help analyze the Services usage more accurately.
_privy_b Session / First Party Help provide additional functionality to Privy Services and help analyze the Services usage more accurately.
_privy_match_session 7 days / First Party Help provide additional functionality to Privy Services and help analyze the Services usage more accurately.
_privy_suppress_<unique-identifier> 6 hours / First Party Help provide additional functionality to Privy Services and help analyze the Services usage more accurately.
rsci_vid 3 year / First Party Unique identifier for Retention Science event tracking.
_landing_page 2 weeks / First Party Track landing pages for Shopify.
_orig_referrer 2 weeks / First Party Track landing pages for Shopify.
_s 30 minutes / First Party Shopify analytics.
_shopify_fs 2 years / First Party Shopify analytics.
_shopify_s Session / First Party Shopify analytics.
_shopify_sa_p Session / First Party Shopify analytics.
_shopify_sa_t Session / First Party Shopify analytics.
_shopify_y 2 years / First Party Shopify analytics.
_y 2 years / First Party Shopify analytics.
fsb_previous_pathname Session / First Party Shopify analytics.
fsb_total_price_<identifier> Session / First Party Shopify analytics.
cart_sig 2 weeks / First Party Used by Shopify in connection with checkout.
secure_customer_sig 20 years / First Part Used by Shopify in connection with checkout.
n/a Third Party Cookies Shopify uses pixel and tags from the following third parties, which may in turn place cookies
  •  Interest-Based Advertising: We may engage third-party vendors to use your information in connection with their own information to deliver targeted advertising to you when you visit other websites. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising is called "behavioral advertising". We believe that such advertising is helpful because you will see ads that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements,  please see the Opt-Out section below.
  • Clickstream Data: As you use the Internet, a trail of electronic information is left at each Website you visit. This information, sometimes referred to as a "clickstream data," can be collected and stored by a Website's server. For example, clickstream data can tell the type of computer and browsing software you use and the address of the Website from which you linked to the Website. The Website may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our Website to better meet the needs of visitors. This information often will be used to improve our Website and our services. Any collection or use of clickstream data will be anonymous and aggregated, and will not intentionally contain any Personal Information. 
  • Location Data: the Website, when given permission, will collect the latitude and longitude coordinates of your device. We use this information to help us improve the Website in order to set the Website to the relevant city. If you would like to opt-out of location tracking, please see the Opt-Out section below.


Subject to the section titled "Additional EU Disclosures" below, we use information about you to perform our services, provide our products and for other purposes outlined below. Specifically, we use your information:

  • To perform the contract we are about to enter into or have entered into with you.
  • To perform specific services that you have requested, including completing a purchase.
  • To respond to your direct inquiries.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and your fundamental rights do not override those interests.
  • to send you marketing materials (see below).
  • Where we need to comply with a legal or regulatory obligation.

Subject to the section titles "Additional EU Disclosures" below, we may share the information we collect about you with certain third parties in the following ways:

  •  We will share your information with Share Local Media, Epsilon, People Data Labs, Shopify (including via Privy, Yotpo, Joor), Apparel Magic, Retention Science,, ApplePay, PayPal, Amazon Payments, Narvar, Google, Facebook, Bergen Logistics, and our affiliate sweepstakes partners. We will provide these third parties with certain categories of your information including: Financial Data and Transaction Data, email addresses, contact informations, mailing addresses, shipping addresses, gender, order information, and shopping preferences. These third parties may only use this information in connection with their services for Company, and not for their own purposes or benefit. Please note that we do not have access to credit card or other sensitive financial information, which is handled directly by, PayPal, ApplePay, Amazon Payment or our other financial providers. Please refer to the privacy policies and other terms of these financial providers for information on how your information will be used.
  • We may, from time to time, share your information with our business partners, clients, operational service providers, subcontractors and other third parties.
  • We will share your information to any third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them, and share information with those third parties, if we are part of a bankruptcy proceeding or other change in control.
  • We will share information with third parties to whom we need to share your information to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the Website.


This Website may include links to third-party Websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we ask that you read the privacy policy of every website, plug-in, and application you visit.

Our Website may allow you to engage with social media services, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google ("Social Networks"), including via links to their service or other widgets and buttons they provide ("Social Functions"). These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our Website, or set a cookie. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, and email address. This sharing is subject to each Social Network's own privacy policy and terms of use. We do not control those Social Networks or your profiles on those services. Now do we modify your privacy settings on those services or establish rules about how your personal information on those services will be used. Please refer to the privacy settings in your Social Network account to manage the data that is shared with us through your account.

You should be aware that information which you voluntarily include and transmit online in a publicly accessible blog, Social Network, or otherwise online may be viewed and used by others. We are unable to control such uses of your information, and by using such services you assume the risk that the information provided by you may be viewed and used by third parties.


We have put in place appropriate security measures to prevent information about you from being accidentally lost, used, or accessed in an unauthorized way, altered or disclosed. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online. We have put in place procedures to deal with any suspected data breach that will affect you and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for your information and whether we can achieve those purposes through other means, and the applicable legal requirements. Notwithstanding the foregoing, in some circumstances you can ask us to delete your data. See Request Erasure below for further information. In some circumstances we may anonymize information about you (so that it can no longer be associated with you) for research or statistical purposes in which case we may use and retain this information indefinitely without further notice to you.


Our role as data controller and data processor

Naadam Inc. generally acts as the data controller of information submitted through our Website.

If you are situated in the EU and have any complaints regarding our privacy practices as data controller, you have the right to make a complaint at any time to your local Supervisory Authority. We would, however, appreciate the chance to deal with your concerns before you approach your Supervisory Authority so please contact us at the address below in the first instance and we will do our very best to resolve your concerns. If you are situated in the EU and have a complaint, please contact our privacy manager here:

Provision of personal data and failure to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services or complete the purchase of a product). In this case, we will not be able to provide services or products to you.

Legal basis for our processing of your Personal Data

Below are the types of lawful basis that we will rely on to process your Personal Data:

  • Legitimate Interest means the interest of our business in conducting and managing the Company to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on both you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at
  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Comply with a legal or regulatory obligation means processing your Personal Data where it is necessary for compliance with legal or regulatory obligations that we are subject.

Change of purpose 

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please not that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Collection of Personal Data from third party sources

We also collect Personal Data about you from various third parties and public sources.

  • If you interact with Social Functions, we may import your information from those Social Networks.
  • Facebook, Google, Twitter, LinkedIn, People Data Labs, and third-party sweepstakes partners
  • As discussed above, we also obtain information through automated technologies (see section titled "Information Collection")

Categories of third parties receiving Personal Data

In addition to the third parties disclosed in the section "Information Use and Sharing," we may also provide your information to the following categories of third parties: Share Local Media, Epsilon, People Data Labs, Shopify (including via Privy, Yotpo, Joor), Retention Science, Narvar, Google, Facebook, Bergen Logistics, and our affiliate sweepstakes partners.

Withdrawing your consent

If we are relying on your consent to process your Personal Data, you have the right to withdraw your consent at any time. you have the right to withdraw your consent at any time by contacting us at

Use of your Personal Data for marketing purposes

We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising:

  • Promotional offers from us: We may use your Personal Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or used our services and, in each case, you have not opted out of receiving that marketing. 
  • Third-party marketing: We will not share your Personal Data with any company outside our company for our marketing purposes except as disclosed herein. Said third parties cannot use this Personal Data for their own purposes.

To see how you can opt out of marketing communications, please see the section titled "Opt-Out"

Rights of EU Data Subjects

Under certain circumstances, you have rights under data protection laws in relation to your Personal Data. You have the right to:

  • Request access to your Personal Data (commonly known as a "data subject access request"). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it. 
  • Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate ground to process your information which override your rights and freedoms.
  • Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine readable formate. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advice you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within thirty days. Occasionally it may take us longer than thirty days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

To exercise your rights, please contact us at


Opting out of messages from us

To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at with "Unsubscribe Request" in the Subject Line. If you do not want your Personal Information or Personal Data shared with any third party who may use such information for direct marketing purposes, then you may opt-out of such disclosures by sending an email to with "Third Party Unsubscribe" in the Subject Line. We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of the Website may no longer be available to you.

Opting out of cookies

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge.

Opting out of interest based advertising

The online advertising industry provides a service through which you may opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance ("EDAA"). You can opt-out of targeted advertising from certain providers at You can opt-out of targeted advertising from certain providers at

Opting out of location tracking

You may also adjust the settings on your mobile device to allow or restrict the sharing of location information. For example, the "location" permissions on your mobile device may allow you to elect whether to never share location information with us, to share location information only while you are using the Website, or always share location information even if you are not using the Website. If you elect to not share your location information, you may be unable to access some features of our Website that are designed for mobile devices. Also, in the event that you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our Services.


Our Website is designed for those 18 years of age and older. We do not knowingly collect information from anyone under the age of 13 (or such other age as may be restricted under local law). If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.


Our Website is maintained in the United States. If you are visiting from the regions with laws governing data collection and use that may differ from those in the United States, please note that you may be transferring your information to the United States and in other countries around the world. You freely and specifically give us your consent to export and use your information within the United States and in other countries as specified in this Privacy Policy.  You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States. If you are situated in the EU, whenever we transfer your Personal Data to processors outside of the EU, we ensure appropriate and suitable safeguards are used in such transfer. We may use specific contracts approved by the European Commission which give Personal Data the same protection it has in the EU For further details, see European Commission: Model contracts for the transfer of Personal Data to third countries.


If you are a California resident this section applies to you. Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personally identifiable information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact us at If you do not want your personally identifying information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at


We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time.  However, if at any time in the future we plan to use your information in a way that materially differs from this Privacy Policy, we will post such changes here or email you. We encourage you to periodically review the Website for the latest information on our privacy practices.  You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.


Naadam Inc.
598 Broadway 7th Floor